
Herba Sense
Label Design for Hair Shampoo
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Herba Sense Shampoo
Date: 2018
Category: Packaging Label
THE GOAL
Herba Sense places itself as a brand that "celebrates nature". Their products are aimed to target the mass market, so for their hair shampoos they requested a label design that had sharp colors and energetic illustrations to stand out on the shelf.
THE SOLUTION
Through the carried out market research, I found that beside visual attractiveness, the plant base of the shampoos piques the Iranian customers’ interest at the shelf. Therefore, the realistic images of the fruits and plants drove the design concept along with catchy colors to both give the right impression of the product and receive the attention of customers.